Case Studies - Novo Nordisk

Danish pharmaceutical company, Novo Nordisk, wanted to launch their latest insulin delivery pen to a worldwide audience of type 2 diabetes sufferers, who were primarily 50+.The company was looking for a specialist agency with communication skills and experience in the 50+ market to work alongside the worldwide lead agency.

The company appointed Bates Healthworld as their lead agency but asked Millennium to make sure all advertising, marketing and product information materials passed the ‘maturity test’. This involved working with Bates Healthworld and its associated companies to review market research, take part in meetings, review documents and critically evaluate the communication process and content. In a nutshell our job was to ensure the communications output was 50+ friendly in terms of look, feel and tone of voice.