...and many have become disenchanted with traditional marketing approaches.
Our ‘Mature Thinking ‘ process can help you get under the skin of 50+ consumers, enabling you to create campaigns that work. We can apply ‘Mature Thinking’ to all aspects of your marketing to mature consumers, from initial research through to strategy implementation.
Our survey of 45,000 responders revealed that 86% found most advertising irrelevant to them. So there is a real need for a much deeper understanding of this rapidly expanding, vibrant and diverse 50+ market. To effectively capture the economic value of these consumers marketers must acknowledge the difference as well as similarities to the under 50s market.
May 14th 2010
Marketing to Boomers and Beyond
New York City
Kevin Lavery - keynote speech 'Mature Marketing Around the Globe'
www.beyondboomers.com/workshop.html
July 7th 2010
Institute of Fundraising
London
Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'
10th March 2010
The cost of keeping domestic pets for over 50s has risen in the past two years, research indicates...
9th March 2010
Financially savvy older people are set to make the most of their ISA allowances before they are extended to all savers, it has been indicated...