...and many have become disenchanted with traditional marketing approaches.
Our ‘Mature Thinking ‘ process can help you get under the skin of 50+ consumers, enabling you to create campaigns that work. We can apply ‘Mature Thinking’ to all aspects of your marketing to mature consumers, from initial research through to strategy implementation.
Our survey of 45,000 responders revealed that 86% found most advertising irrelevant to them. So there is a real need for a much deeper understanding of this rapidly expanding, vibrant and diverse 50+ market. To effectively capture the economic value of these consumers marketers must acknowledge the difference as well as similarities to the under 50s market.
May 14th 2010
Marketing to Boomers and Beyond
New York City
Kevin Lavery - keynote speech 'Mature Marketing Around the Globe'
www.beyondboomers.com/workshop.html
July 7th 2010
Institute of Fundraising
London
Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'
15th March 2010
Cuts in public spending could cause heavy job losses and reduced pensions for women in the UK, it has been revealed...
12th March 2010
A new book has been released in order to help older people who want to make the leap into the digital age...