millennium Mature Thinking
Grandfather with Grandaughter

Mature consumers see life through different lenses than younger adults...

...and many have become disenchanted with traditional marketing approaches.

Our ‘Mature Thinking ‘ process can help you get under the skin of 50+ consumers, enabling you to create campaigns that work. We can apply ‘Mature Thinking’ to all aspects of your marketing to mature consumers, from initial research through to strategy implementation.

Our survey of 45,000 responders revealed that 86% found most advertising irrelevant to them. So there is a real need for a much deeper understanding of this rapidly expanding, vibrant and diverse 50+ market. To effectively capture the economic value of these consumers marketers must acknowledge the difference as well as similarities to the under 50s market.

events

July 7th 2010

Institute of Fundraising

London

Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'

 

 

news

Age 'brings feel-good fac...

26th July 2010

Older people could feel less stressed than their young counterparts, new analysis of a study suggests...

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Older people 'to face job...

23rd July 2010

A growing number of older people are likely to face ageist discrimination in their search for a job, it has been claimed...

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