Data Analysis

Each project is bespoke to meet our client’s needs, offering a complete solution. We can provide an entire range of services and facilities, from geo-demographics through to segmentation and propensity modelling. All techniques are geared towards generating the maximum ROI from the diverse and lucrative mature market.

We have applied our skills and experience, with positive results, across a whole range of industry sectors. These include financial services, insurance, travel, retail and mail order, to name but a few.
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We can offer:

• An initial analytical description of your database
• A top level understanding of your customer base via postcode based profiling.
• All data bureau functions for addressing, suppressing and enhancing.
• A more detailed view of your customer base with individual level profiling.
• Analysis of transactional data to develop ‘customer worth’ segmentation.
• Predictive modelling to target most responsive customers, both in-house (cross-sell, up-sell, retention) and cold (new acquisition).