We can create websites that your mature customers will want to visit and find easy to navigate.
It should come as no surprise that adults over the age of 50 are the Internet’s fastest growing group. And according to our own research, the top three reasons baby boomers spend time online are to seek out information (92%), to stay in touch with friends and family (92%), and to shop online (73%).
But more than this there is real value in knowing where 50 plussers (particularly baby boomers) are online. But just knowing where they are online and even what they are doing isn’t enough. Effectively crafting mature marketing campaigns also depends on understanding why they’re online. Millennium can help you understand what is motivating their behaviour and how to engage with them. We can then leverage a deeper understanding of mature consumers to actually influence their actions online.
July 7th 2010
Institute of Fundraising
London
Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'
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