Research & Consumer Insight

Our research and planning function is a very important one. The mature market is a diverse and rapidly developing sector, so we constantly conduct quantitative and qualitative research to ensure that we keep abreast of it.

Our wealth of experience has also led to an understanding of how important it is to build real empathy with this audience. Therefore, we use only experienced researchers who have demonstrated their ability to work with and truly understand the motivations, desires and language of the mature consumer.

Over the years we have built up a wealth of mature learning. This is constantly being added to and updated via our own ongoing programme of mature insight generation. With this, we are always a step ahead of other research agencies in terms of understanding our audience and how they think and behave.

We survey our own e-panel of over 10,000 mature surfers on a monthly basis. These surveys keep us abreast of key facets in the lives of our mature consumers (outlook on life, finance, travel, technology, retail, health and beauty and lots more relevant issues).

We also hold monthly focus groups and these provide a unique insight into mature consumers, their views on the world around them and current issues such as the smoking ban, green issues, the budget, blogging etc.