Understanding The Mature Consumer
To communicate successfully with mature consumers you need to understand what makes them tick. Most people recognise that the mature market is not a single group – there are many, many ‘shades of grey’. They could be blowing their children’s inheritance on exotic holidays and flash cars or living on the breadline on the basic state pension. They hate being patronised and detest being targeted by age alone. And you thought talking to the mature consumer was going to be easy?
events
May 14th 2010
Marketing to Boomers and Beyond
New York City
Kevin Lavery - keynote speech 'Mature Marketing Around the Globe'
www.beyondboomers.com/workshop.html
July 7th 2010
Institute of Fundraising
London
Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'
news
Over 50s 'spending more a...
10th March 2010
The cost of keeping domestic pets for over 50s has risen in the past two years, research indicates...
Over 50s 'to make use of ...
9th March 2010
Financially savvy older people are set to make the most of their ISA allowances before they are extended to all savers, it has been indicated...
