millennium Mature Thinking

Understanding The Mature Consumer

To communicate successfully with mature consumers you need to understand what makes them tick. Most people recognise that the mature market is not a single group – there are many, many ‘shades of grey’. They could be blowing their children’s inheritance on exotic holidays and flash cars or living on the breadline on the basic state pension. They hate being patronised and detest being targeted by age alone. And you thought talking to the mature consumer was going to be easy?

events

May 14th 2010

Marketing to Boomers and Beyond

New York City

Kevin Lavery - keynote speech 'Mature Marketing Around the Globe'

www.beyondboomers.com/workshop.html

July 7th 2010

Institute of Fundraising

London

Kevin Lavery - 'The Demise of Dorothy Donor and the Rise of Billy Boomer'

 

 

news

Over 50s 'spending more a...

10th March 2010

The cost of keeping domestic pets for over 50s has risen in the past two years, research indicates...

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Over 50s 'to make use of ...

9th March 2010

Financially savvy older people are set to make the most of their ISA allowances before they are extended to all savers, it has been indicated...

Read more...