The rapidly growing mature market has huge potential for any advertiser who knows how to communicate with it effectively. Millennium is the UK’s only advertising agency that specialises in targeting and talking to the 50+ consumer. And, over the past 12 years we have applied our extensive knowledge, experience and research gained in communicating with this market to the marketing requirements of our wide client base. Our sophisticated process of segmentation, planning and creativity, which centres around our 'New Majority' strategic process, lets our clients communicate with this increasingly large and important market in the most effective way.

Talking to the 50+ consumer

ADVERTISING

Ads created for BBC documentary

At Millennium, we know how to create succesful advertising to mature consumers. Our vast experience, extensive research and almost intuitive ability has resulted in an unrivalled track record of campaigns that attract, engage and open the purses and wallets of this diverse and affluent market.

Take a look at some of the many successful campaigns for large and small advertisers that show how Mature Thinking works in practice.

Targeting the 50+ consumer

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The New Majority

Millennium has devised the UK’s most sophisticated mature segmentation model, called The New Majority to reflect the diverse nature of the market, and is the only tool of its kind to focus on relative wealth within

this sector. It incorporates what we’ve learned about this market in over 12 years of research, analysis and communications.

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Research & Planning

Millennium has over 12 years’ experience of research, analysis and segmentation in the mature market. This has given us a unique insight into the best ways to approach this

audience, the methodologies that work and those that don’t.

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Data Analysis

Millennium has access to 40 million individuals’ records across UK lifestyle, life-stage and behavioural data. This vast amount of information, when coupled with our CRM and analytical expertise, enables us to

assist our clients in targeting consumers with the most potential.

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Media & List Opportunities

Our Media Department offers a full planning, buying and analysis service, allowing the best possible access to the mature market. We are also a key list and insert manager with a large portfolio of mature names.

Current Third Party Lists and Inserts opportunities are listed below

Circus Magazine

You can download pdf copies of the magazine that stimulates thinking and debate about mature issues among the marketing community. (pdf reader required)

Millennium Press

MATURE ENCOUNTERS

We'll age you by 20-40 years in a day

Millennium has recently launched Mature Encounters - unique day-long seminar that gives delegates the opportunity to really get the inside the minds and bodies of mature consumers and experience for themselves exactly what it's like to live as a older person.

More about Mature Encounters

ONLINE

Over 50s Embracing New Technologies

- 80 per cent visited YouTube
- 90 per cent online have broadband
Images of grey-haired grannies struggling to work the VHS should be banished for good.

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IMMN

Mature marketing gets a global network.

Millennium is a founder member of the recently launched International Mature Marketing Network - the first and only global association to champion 40+ marketing around the world.

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CREATIVE

Who do you think you're talking to?

Almost invariably, all great creative work depends on a good brief. Millennium Creative Director, Adrian Mullen, pleads for briefs that give the creative team the ammunition to create great advertising.

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THE NEW MAJORITY

Mature Marketing Segmentation Model

Millennium has unveiled its new data segmentation model, 'The New Majority', aimed at offering the most comprehensive method of identifying and targeting specific segments of the mature market.

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Latest Mature News

LATEST NEWS

Mature Consumers have got the retail bug

There is now little to differentiate the consumer spending of the over 60s from that of non-retired households, according to the Economic and Social Research Council (ESRC). The survey considered the spending habits of mature consumers over the retirement age, comparing their habits to overall consumer spending trends.

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